Tuesday, March 10, 2015

Thoughts on Apple Watch Pricing

So, who hasn't been following Apple Watch?

It's interesting that we're at a place where technology is quickly becoming fashion.  For months, we've seen the excitement over the Moto360 and how it looks and conforms to that appetite for a round watch.  It will be curious if "round" smart watches ever becomes the new "big" in phones (although I doubt it will, given usability issues.)

I noticed Apple finally posted its pricing across its new line of watches, and it feels very telling how they've approached so many aspects of the device.

But the positioning of its various SKUs seems most telling of all. You can't help but notice the occasional gaps where various styles only show up in one size or another (but not both.)  I can only imagine the amount of thought that went into where those gaps needed to be.

http://store.apple.com/us/


APPLE WATCH SPORT
http://store.apple.com/us/buy-watch/apple-watch-sport

NAME: Silver Aluminum Case with White Sport Band
SIZE: 38mm | 42mm
PRICE: $349.00 | $399.00
SKU: MJ2T2LL/A | MJ3N2LL/A

NAME: Silver Aluminum Case with Blue Sport Band
SIZE: 38mm | 42mm
PRICE: $349.00 | $399.00
SKU: MJ2V2LL/A | MJ3Q2LL/A

NAME: Silver Aluminum Case with Green Sport Band
SIZE: 38mm | 42mm
PRICE: $349.00 | $399.00
SKU: MJ2U2LL/A | MJ3P2LL/A

NAME: Silver Aluminum Case with Pink Sport Band
SIZE: 38mm | 42mm
PRICE: $349.00 | $399.00
SKU: MJ2W2LL/A | MJ3R2LL/A

NAME: Space Gray Aluminum Case with Black Sport Band
SIZE: 38mm | 42mm
PRICE: $349.00 | $399.00
SKU: MJ2X2LL/A | MJ3T2LL/A


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APPLE WATCH
http://store.apple.com/us/buy-watch/apple-watch

NAME: 38mm Stainless Steel Case with White Sport Band
SIZE: 38mm | 42mm
PRICE: $549.00 | $599.00
SKU: MJ302LL/A | MJ3V2LL/A

NAME: 38mm Stainless Steel Case with Black Sport Band
SIZE: 38mm | 42mm
PRICE: $549.00 | $599.00
SKU: MJ2Y2LL/A | MJ3U2LL/A

NAME: 38mm Stainless Steel Case with Black Classic Buckle
PRICE: $649.00 | $699.00
SKU: MJ312LL/A | MJ3X2LL/A

NAME: Stainless Steel Case with Milanese Loop
SIZE: 38mm | 42mm
PRICE: $649.00 | $699.00
SKU: MJ322LL/A | MJ3Y2LL/A

NAME: Stainless Steel Case with Black Modern Buckle
SIZE: 38mm | 42mm
PRICE: $749.00
SKU: MJYK2LL/A

NAME: Stainless Steel Case with Black Leather Loop
SIZE: 42mm
PRICE: $699.00
SKU: MJYN2LL/A

NAME: Stainless Steel Case with Midnight Blue Modern Buckle
SIZE: 38mm
PRICE: $749.00
SKU: MJ332LL/A

NAME: 42mm Stainless Steel Case with Bright Blue Leather Loop
SIZE: 42mm
PRICE: $699.00
SKU: MJ452LL/A

NAME: 38mm Stainless Steel Case with Soft Pink Modern Buckle
SIZE: 38mm
PRICE: $749.00
SKU: MJ362LL/A

NAME: Stainless Steel Case with Stone Leather Loop
SIZE: 42mm
PRICE: $699.00
SKU: MJ432LL/A

NAME: Stainless Steel Case with Brown Modern Buckle
SIZE: 38mm
PRICE: $749.00
SKU: MJ3A2LL/A

NAME: Stainless Steel Case with Light Brown Leather Loop
SIZE: 42mm
PRICE: $699.00
SKU: MJ402LL/A

NAME: Stainless Steel Case with Link Bracelet
SIZE: 38mm | 42mm
PRICE: $949.00 | $999.00
SKU: MJ3E2LL/A | MJ472LL/A

NAME: pace Black Case with Space Black Stainless Steel Link Bracelet
SIZE: 38mm | 42mm
PRICE: $1,049.00 | $1,099.00
SKU: MJ3F2LL/A | MJ482LL/A


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APPLE WATCH EDITION
http://store.apple.com/us/buy-watch/apple-watch-edition

NAME: 18-Karat Rose Gold Case with White Sport Band
SIZE: 38mm
PRICE: $10,000.00
SKU: MJ8P2LL/A

NAME: 18-Karat Rose Gold Case with White Sport Band
SIZE: 42mm
PRICE: $12,000.00
SKU: MJ4A2LL/A

NAME: 18-Karat Yellow Gold Case with Black Sport Band
SIZE: 38mm
PRICE: $10,000.00
SKU: MKL52LL/A

NAME: 18-Karat Yellow Gold Case with Black Sport Band
SIZE: 42mm
PRICE: $12,000.00
SKU: MJ8Q2LL/A

NAME: 18-Karat Rose Gold Case with Rose Gray Modern Buckle
SIZE: 38mm
PRICE: $17,000.00
SKU: MJ3K2LL/A

NAME: 18-Karat Yellow Gold Case with Black Classic Buckle
SIZE: 42mm
PRICE: $15,000.00
SKU: MKL62LL/A

NAME: 18-Karat Yellow Gold Case with Bright Red Modern Buckle
SIZE: 38mm
PRICE: $17,000.00
SKU: MJ3G2LL/A

NAME: 18-Karat Yellow Gold Case with Midnight Blue Classic Buckle
SIZE: 42mm
PRICE: $15,000.00
SKU: MJVT2LL/A


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