Monday, November 22, 2010

The Mobile Gardener - A Basic Comparison

A Basic Comparison

After considering a response to my analogy, I felt it was important to hash out a much simpler, clearer version of the observation.  Let's take the two hottest mobile OS platforms on the market and use the metaphor for a basic comparison.


Apple's iOS is a walled garden that provides an optimal climate for cross-pollination, abundant sunlight, excellent support systems and the security needed for healthy growth. Conversely, Android OS is a free and open field with little to protect developers from communing with pervasive weeds, unpredictable climate changes, and outbreaks of blight that not only prove to be unwanted but endemic to its very nature.

You can truly love the freedom of an open field, celebrate the contributions of its benevolent benefactor, appreciate the fact that they are available almost everywhere, but there's no denying the efficacy of a professionally run property whose rules may be more restrictive but which produce a track record of positive results that can't be ignored (or easily duplicated).

Hopefully that sounds clear and rings true. More than a simple analogy, I think its the true nature of what we're seeing as it plays out in the marketplace. A pervasive and sprawling Android footprint, and an intentional and efficient iOS evolution that sets the standards the industry will continue to watch and react to.